Versatile selection of technical products

We offer an excellent selection of technical products for all salon work.

Thanks to our product development process that always operates from the hair stylist’s point of view, we create products that are easy to use, dependable and reflecting the latest trends of the industry. Our technical products are also developed with the productivity of the stylist’s work in mind – a little goes a long way with our formulas, the pricing is sensible and the processing times short. You can trust that the products work as intended and concentrate on expressing your creativity without limitations.

Optima – beautiful, fresh and modern

Four Reasons Optima is the color of your dreams. It works as a permanent and as a semi-permanent color, never looks painted on or over-saturated even though the shades are exceptionally deep. Optima is pleasant to use with everyday salon work, as the rich formula has been designed to be very easily mixed and applied. The shades are easy to understand and easy to mix or use alone. The result is always a beautifully tone-rich and shiny color.

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Luxima – hair color for unique, vibrant and multi-toned results

Based on toned pigments, the composition of Four Reasons Luxima reveals the subtle differences in depth in the base and creates a three-dimensional impression. This always makes the end result unique, exceptionally vibrant and multi-toned – exactly what today’s customers want.

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