Breaking the narrow mold of beauty
Four Reasons is a Finnish beauty industry rebel that stands up for diversity. Our goal is to help everyone to feel great by just being themselves and to break the narrow mold of beauty one better hair day at a time.
When was the last time you stopped for a moment to think about what is beautiful to you?
Today, every hair and beauty brand tells you that you are enough and you are beautiful. The slogans do their best but are drowned out by picture-perfect models and other hype. Instead of wanting to do their hair in the pursuit of beauty, people want to do their hair to look like themselves. For this, we offer the best tools while trying to fix the biggest problem in the industry.
We stand with equality. Stand up and join us in rebellion.
Always stay as you are. Draw a face on your stomach, twist your panties into a hair band, do little victory dances. Show us what makes you You.
Our appearance is a very small part of us – what’s more important is what goes on in our head and how we treat others. We encourage people to direct their attention from the exterior towards the internal attributes and to see themselves as a whole – a great person who is worthy of love, respect, and acceptance just the way they are.
Hair has a huge impact on how we see ourselves. It expresses our own personality, roots and lifestyle, and often also different stages in life with their reasons for joy and sorrow. Hair can also create the mood: a good hair day is a good day.
Our goal is to help people see their unique and great features, get rid of their hair trouble, and boldly be themselves.
Values, schmalues. We read an article in which a director of sorts advised talking about corporate culture instead of values. But why make it complicated and beat around the bush when you can just get to the point? Our promise to you is: We love the real you. Our top priorities regarding that promise are:
People
Passion
Authenticity
You
Our goal is to break the mold of beauty that we have been forcefully squeezed into over time and help everyone feel great by being who they are.
In the year 2020 we accomplished one of our big goals: every renewed Four Reasons -product is now 100% vegan and free of any ingredients that are of animal origin.
At the moment, 99% of our packaging are recyclable and 35% of the plastic packaging of our retail products are either recycled or bioplastic. Cardboard boxes used in product shipments are also 75% recycled cardboard, the printed reclaimed paper used to fill the transportation boxes is 100% made of recycled materials and the packaging tape is recycled paper. Our shipments may not be the prettiest but it’s not our style to spoil the environment to please the eye – beauty doesn’t come in one shape and size, and this applies to packaging, too!
Four Reasons is a Finnish hair product brand that was founded in 1997 in Helsinki. All our products are made in Finland and at our partner factories in Europe, which have been granted an ISO 22716:2007 certificate. Our products meet the criteria of the EU regulation on cosmetic products and Good Manufacturing Practices (GMP).
All our products are designed in Finland and when dozens of the most skilled in their craft do things together and really love their jobs, the end result fits the bill. We have a passion for this. It’s the best.
From our selection you will find six Four Reasons hair product lines that have all been developed for different types of people and different types of hair. Four Reasons Original is your everyday go-to product line. Four Reasons Professional is a line of high quality products for professional hair stylists and Four Reasons Nature is luxury created by nature for your hair. With Four Reasons Takeaway Color you can color your hair easily in your own bathroom. Four Reasons Color Masks in turn are perfect for maintaining your hair’s glow. If your dreams are odorless, Four Reasons No Nothing is for you since it doesn’t contain anything extra.
A hair product or even a visit to the hair salon is not a necessity. We can make do without them.
Hair however is a part of our identity, it plays a part in our mood, it is a way to express yourself. It’s important for many of us that our hair reflects what we feel we are. That is why we don’t use just any old hair products. We want to do our part in promoting responsible production and sustainable consumption. Our long-term development work aims at creating products with a life cycle built on responsible choices that are based on sustainable development.
Our products are made for you, so it is important for us to hear what you think. Ask about our products or share your feelings.
A seasoned professional of the hair styling industry who puts his heart into what he does. A sense of humor that challenges the limits of good taste works as a nice counterbalance to Arto’s cold sales logic.
A flower-loving aesthetic with a maternal streak, Titu has a riotous sense of humor and an ability to empathize that is second to none. A bustling fairy godmother of events and dynamo of international marketing, Titu knows the company from top to bottom and is always ready to help.
The small power house of our exports team, Mila is meticulous and efficient, and armed with a sunny disposition. We admire Mila’s stunning sense of style and friendliness – her help is heartfelt. In addition to export documents, she takes care of her co-workers’ sprightliness with supreme confidence: Mila’s stick workout session is the high point of the week!
The relaxed and gentle guard of our warehouse, known for his quiet charm. A helpful and skilled systems wizard and master of logistics!
An energetic and sparkling bundle of joy who never runs out of ideas. A sharp and goal-oriented, tireless communicator, who also looks after people. The bigger the project, the better!
Mira is our wonderful goddess of hair, bursting with emotion and never failing to surprise with her endless creativity. This sparkly and cheery persona and talented child of nature is a killer scrivener. A precise and discerning, hard-working bundle of energy!
The positive and sociable Monna can handle just about any task. An energetic specialist of influencer marketing, she is easy to approach and easy to get along with. Everything will be taken care of – this attitude carries you far!
Easy to approach, Veikko has nerves of steel but a good heart. He is the artistic, thoughtful, and wise professional and creative genius behind our marketing team.
The conscientious and helpful Pia possesses nothing short of a treasure trove of knowledge about cosmetics and their raw materials. The soul of our office wins over everyone with her sunny and warm disposition and delicious cooking!
A master who prefers keeping a low profile. A charismatic speaker and chemistry wizard whose know-how and training skills are in a league of their own. A thinker with a good sense of humor, Harri is easy to ask for advice (in relation to cars as well as hair)!
A talented and sunny queen of blond hair and lightening techniques. If there’s something Elisa doesn’t know, she will stop at nothing to find out.
A consummate stylist and cutting guru, for whom haircuts are an affair of the heart. The easy-going and considerate “Antsa” is always fun to be around – in addition to hair, you may end up talking diets, for example!
A master who prefers keeping a low profile. A charismatic speaker and chemistry wizard whose know-how and training skills are in a league of their own. A thinker with a good sense of humor, Harri is easy to ask for advice (in relation to cars as well as hair)!
A universally loved teddy bear who always puts the needs of others before his own. An approachable, gentle, and encouraging recipe enthusiast who is easy to hug. Outside work, you may be able to catch Markku swimming in icy waters or running!
Besides being friendly and helpful, Linda knows how to compliment other people and how to make them feel good about themselves. Linda has an infinite amount of creativity when it comes to either hair or creating interesting content!
CEO
A warm-hearted, inspiring leader. A strong visionary who is also an affable, open-hearted person with a talent for listening. A straight-talking, trustworthy, and fair manager.
CEO
A reliable, precise, and proficient persona with a twinkle in his eye. A good-natured gentleman who stands behind his words.
A cheerful and sentimental entertainer who has an endless fascination towards everything new. A likeable person who is easy to approach!
Intelligent, peacefully calm, and a polite gentleman! The “calculator” of the group and a good-natured team player.
Sales Consultant Districts: Turku, Kaarina, Raisio, Salo, Naantali, Paimio, Parainen, Lohja
A competent, empathic, and captivating persona. A charmer with a smile that radiates kindness and good humor.
Jari is a fun, good-humored and easily approachable colleague whose smile lights up even your darkest day! Our kind fellow and a polite and prompt salesman who gets along with everybody.
An honest, calm, and empathic gentleman who always has a twinkle in his eye. Jusa doesn’t make a number of himself, and maybe that’s exactly why everyone thinks he’s a great guy!
A charismatic and polite gentleman whose smile always brightens your mood. A solution-oriented and encouraging sales leader with an ear to lend who exudes kindness.
Sales Consultant Districts: Rauma, Uusikaupunki, Pori, Laitila, Loimaa, Somero, Vammala
A pleasant and easy-going conversationalist who is prompt and efficient. With a great diversity on her plate, you are sure to get the best food recipes from Leila.
An exact Salesman, with a capital S, who stays true to his word. An honest and fair guy with a great sense of humor who is always there to brighten up your day.
A witty and kind man from Savo who enjoys traveling and being on the road. Panu can be spotted on the basketball court which is balanced by his active participation in spectator sports.
This flying ace with a sense of humor who stands by his words can make you laugh even on your bad days. A genuine and mischievous colleague who is always in a good mood.
A cheerful and sunny person with a twinkle in her eye who is always in a good mood. She gets excited about new things and takes others into consideration. Päivi’s laugh is contagious!
A people-oriented and empathic tiger mom who gets easily excited. Titi knows how to enjoy the small things in life and shares her happiness with others!
A precise and quick-witted queen of the store who delights with her great sense of humor and expert customer service skills. Kind-hearted Pia also has an endless love for animals!
A fun and charming lioness whose smile can brighten up your day. A happy, cheerful, and friendly persona who is always ready help those in need.
