Breaking the narrow mold of beauty

JOIN THE REBELLION

Four Reasons is a Finnish beauty industry rebel that stands up for diversity. Our goal is to help everyone to feel great by just being themselves and to break the narrow mold of beauty one better hair day at a time.


Join us in rebellion

When was the last time you stopped for a moment to think about what is beautiful to you?

Today, every hair and beauty brand tells you that you are enough and you are beautiful. The slogans do their best but are drowned out by picture-perfect models and other hype. Instead of wanting to do their hair in the pursuit of beauty, people want to do their hair to look like themselves. For this, we offer the best tools while trying to fix the biggest problem in the industry.

We stand with equality. Stand up and join us in rebellion.

You are G-R-E-A-T just the way you are!

Always stay as you are. Draw a face on your stomach, twist your panties into a hair band, do little victory dances. Show us what makes you You.

Our appearance is a very small part of us – what’s more important is what goes on in our head and how we treat others. We encourage people to direct their attention from the exterior towards the internal attributes and to see themselves as a whole – a great person who is worthy of love, respect, and acceptance just the way they are.

Hair has a huge impact on how we see ourselves. It expresses our own personality, roots and lifestyle, and often also different stages in life with their reasons for joy and sorrow. Hair can also create the mood: a good hair day is a good day.

Our goal is to help people see their unique and great features, get rid of their hair trouble, and boldly be themselves.

The important things we fight for

Values, schmalues. We read an article in which a director of sorts advised talking about corporate culture instead of values. But why make it complicated and beat around the bush when you can just get to the point? Our promise to you is: We love the real you. Our top priorities regarding that promise are:

People
Passion
Authenticity
You

Our goal is to break the mold of beauty that we have been forcefully squeezed into over time and help everyone feel great by being who they are.

4 REASONS TO PICK UP A BOTTLE AND SQUEEZE GENTLY

#1

Wonderful products, vegan friendly

In the year 2020 we accomplished one of our big goals: every renewed Four Reasons -product is now 100% vegan and free of any ingredients that are of animal origin.

#2

Packaging on nature’s terms

At the moment, 99% of our packaging are recyclable and 35% of the plastic packaging of our retail products are either recycled or bioplastic. Cardboard boxes used in product shipments are also 75% recycled cardboard, the printed reclaimed paper used to fill the transportation boxes is 100% made of recycled materials and the packaging tape is recycled paper. Our shipments may not be the prettiest but it’s not our style to spoil the environment to please the eye – beauty doesn’t come in one shape and size, and this applies to packaging, too!

#3

A proud Finn

Four Reasons is a Finnish hair product brand that was founded in 1997 in Helsinki. All our products are made in Finland and at our partner factories in Europe, which have been granted an ISO 22716:2007 certificate. Our products meet the criteria of the EU regulation on cosmetic products and Good Manufacturing Practices (GMP).

All our products are designed in Finland and when dozens of the most skilled in their craft do things together and really love their jobs, the end result fits the bill. We have a passion for this. It’s the best.

#4

Better hair days regardless of your hair type

From our selection you will find six Four Reasons hair product lines that have all been developed for different types of people and different types of hair. Four Reasons Original is your everyday go-to product line. Four Reasons Professional is a line of high quality products for professional hair stylists and Four Reasons Nature is luxury created by nature for your hair. With Four Reasons Takeaway Color you can color your hair easily in your own bathroom. Four Reasons Color Masks in turn are perfect for maintaining your hair’s glow. If your dreams are odorless, Four Reasons No Nothing is for you since it doesn’t contain anything extra.

Pinky swear:
WE TAKE RESPONSIBILITY

A hair product or even a visit to the hair salon is not a necessity. We can make do without them.

Hair however is a part of our identity, it plays a part in our mood, it is a way to express yourself. It’s important for many of us that our hair reflects what we feel we are. That is why we don’t use just any old hair products. We want to do our part in promoting responsible production and sustainable consumption. Our long-term development work aims at creating products with a life cycle built on responsible choices that are based on sustainable development.

Take a look at our sustainability goals, accomplishments and our sustainability report of 2020 in here.

Thanks, complaints or love?

Our products are made for you, so it is important for us to hear what you think. Ask about our products or share your feelings.

YOUR FELLOW REBELS

Export Sales & Marketing

Arto Välimäki

Director of International Business

A seasoned professional of the hair styling industry who puts his heart into what he does. A sense of humor that challenges the limits of good taste works as a nice counterbalance to Arto’s cold sales logic.

Arto Välimäki

Director of International Business

+358505596595 arto.valimaki@fourreasons.fi
Titu Salmela

International Marketing Manager

A flower-loving aesthetic with a maternal streak, Titu has a riotous sense of humor and an ability to empathize that is second to none. A bustling fairy godmother of events and dynamo of international marketing, Titu knows the company from top to bottom and is always ready to help.

Titu Salmela

International Marketing Manager

+358405551435 titu.salmela@fourreasons.fi
Mila Wels

Export Coordinator

The small power house of our exports team, Mila is meticulous and efficient, and armed with a sunny disposition. We admire Mila’s stunning sense of style and friendliness – her help is heartfelt. In addition to export documents, she takes care of her co-workers’ sprightliness with supreme confidence: Mila’s stick workout session is the high point of the week!

Mila Wels

Export Coordinator

+358405466974 mila.wels@fourreasons.fi

Export Logistics

Harri Holopainen

Supply Chain Manager

The relaxed and gentle guard of our warehouse, known for his quiet charm. A helpful and skilled systems wizard and master of logistics!

Harri Holopainen

Supply Chain Manager

+358201410400 harri.holopainen@fourreasons.fi

Marketing & Communication

Johanna Strömsholm

Head of Marketing & Communications

An energetic and sparkling bundle of joy who never runs out of ideas. A sharp and goal-oriented, tireless communicator, who also looks after people. The bigger the project, the better!

Johanna Strömsholm

Head of Marketing & Communications

johanna.stromsholm@fourreasons.fi
Henna Haapala

Social Media Content Creator

Henna is a super creative specialist of social media content, an empathetic, funny woman and multi-talent who can handle things both in front of and behind the camera. We look up to Henna’s relaxed attitude towards life, visual acumen, and positive approach to everything. She’s a source of good spirits to everyone around her!

Henna Haapala

Social Media Content Creator

henna.haapala@fourreasons.fi
​Mira Suurnäkki

Marketing Manager & Team Lead, B2C

Mira is our wonderful goddess of hair, bursting with emotion and never failing to surprise with her endless creativity. This sparkly and cheery persona and talented child of nature is a killer scrivener. A precise and discerning, hard-working bundle of energy!

​Mira Suurnäkki

Marketing Manager & Team Lead, B2C

mira.suurnakki@fourreasons.fi
Monna Viiman

Influencer Marketing Manager

The positive and sociable Monna can handle just about any task. An energetic specialist of influencer marketing, she is easy to approach and easy to get along with. Everything will be taken care of – this attitude carries you far!

Monna Viiman

Influencer Marketing Manager

monna.ranne@fourreasons.fi
Veikko Kastemaa

Creative Director

Easy to approach, Veikko has nerves of steel but a good heart. He is the artistic, thoughtful, and wise professional and creative genius behind our marketing team.

Veikko Kastemaa

Creative Director

veikko.kastemaa@fourreasons.fi
Marika Hagman

Digital Marketing Manager On maternity leave

“Feet on the ground” persona and calm on the outside, she is actually packed with spunk! A digital and social media guru with a great sense of humor. Marika is pure rock’n’roll.

Marika Hagman

Digital Marketing Manager

Jonna Niiranen

B2B Marketing & Education Team Lead

Jonna is a colorful and joyful person who approaches every task with positivity and curiosity. This energetic and self-imposed fashionista is the cheerful spark of color in our office.

Jonna Niiranen

B2B Marketing & Education Team Lead

+35840 632 5000 jonna.niiranen@fourreasons.fi

Product Development

Pia Immonen

Product Specialist

The conscientious and helpful Pia possesses nothing short of a treasure trove of knowledge about cosmetics and their raw materials. The soul of our office wins over everyone with her sunny and warm disposition and delicious cooking!

Pia Immonen

Product Specialist

+358447757522 pia.immonen@fourreasons.fi
Harri Paananen

Product Development Director

A master who prefers keeping a low profile. A charismatic speaker and chemistry wizard whose know-how and training skills are in a league of their own. A thinker with a good sense of humor, Harri is easy to ask for advice (in relation to cars as well as hair)!

Harri Paananen

Product Development Director

harri.paananen@fourreasons.fi

Education

Elisa Cavén

Head of Education

A talented and sunny queen of blond hair and lightening techniques. If there’s something Elisa doesn’t know, she will stop at nothing to find out.

Elisa Cavén

Head of Education

+358407567230 elisa.caven@fourreasons.fi
Antero Lahtinen

Master Educator

A consummate stylist and cutting guru, for whom haircuts are an affair of the heart. The easy-going and considerate “Antsa” is always fun to be around – in addition to hair, you may end up talking diets, for example!

Antero Lahtinen

Master Educator

antero.lahtinen@fourreasons.fi
Harri Paananen

Product Development Director

A master who prefers keeping a low profile. A charismatic speaker and chemistry wizard whose know-how and training skills are in a league of their own. A thinker with a good sense of humor, Harri is easy to ask for advice (in relation to cars as well as hair)!

Harri Paananen

Product Development Director

harri.paananen@fourreasons.fi
Markku Ruotsalainen

Master Educator

A universally loved teddy bear who always puts the needs of others before his own. An approachable, gentle, and encouraging recipe enthusiast who is easy to hug. Outside work, you may be able to catch Markku swimming in icy waters or running!

Markku Ruotsalainen

Master Educator

markku.ruotsalainen@fourreasons.fi
Linda Lehto

Hair Artist & Educational Content Specialist

Besides being friendly and helpful, Linda knows how to compliment other people and how to make them feel good about themselves. Linda has an infinite amount of creativity when it comes to either hair or creating interesting content!

Linda Lehto

Hair Artist & Educational Content Specialist

linda.lehto@fourreasons.fi

Adminstration

Jyrki Hakala

CEO

A warm-hearted, inspiring leader. A strong visionary who is also an affable, open-hearted person with a talent for listening. A straight-talking, trustworthy, and fair manager.

Jyrki Hakala

CEO

Sales

Aili Tumelius

Sales Consultant Districts: Oulu, Northern Finland

A precise and efficient woman who one cannot help but like. A talkative and positive persona who is always looking to surpass herself.

Aili Tumelius

Sales Consultant

+358400 361 735 aili.tumelius@fourreasons.fi
Ari-Pekka Virkkala

Sales Consultant Districts: Kajaani, Iisalmi, Raahe, Vaasa

A reliable, precise, and proficient persona with a twinkle in his eye. A good-natured gentleman who stands behind his words.

Ari-Pekka Virkkala

Sales Consultant

+35844 041 1012 ari-pekka.virkkala@fourreasons.fi
Eeva-Maria Owen

Sales Consultant Districts: Helsinki, Hanko

A cheerful and sentimental entertainer who has an endless fascination towards everything new. A likeable person who is easy to approach!

Eeva-Maria Owen

Sales Consultant

+35850 445 0469 eeva-maria.owen@fourreasons.fi
Harri Juvonen

Sales Consultant Districts: Helsinki, Nummela

Intelligent, peacefully calm, and a polite gentleman! The “calculator” of the group and a good-natured team player.

Harri Juvonen

Sales Consultant

+35844 504 2206 harri.juvonen@fourreasons.fi
Hemmo Leskinen

Sales Consultant Districts: Turku, Kaarina, Raisio, Salo, Naantali, Paimio, Parainen, Lohja

A competent, empathic, and captivating persona. A charmer with a smile that radiates kindness and good humor.

Hemmo Leskinen

Sales Consultant

+35845 112 1141 hemmo.leskinen@fourreasons.fi
Jari Luomala

Sales Consultant Districts: Eastern Helsinki, Porvoo, Loviisa, Kotka, Hamina

Jari is a fun, good-humored and easily approachable colleague whose smile lights up even your darkest day! Our kind fellow and a polite and prompt salesman who gets along with everybody.

Jari Luomala

Sales Consultant

+35840 554 6621 jari.luomala@fourreasons.fi
Jusa Valvanto

Sales Consultant Districts: Riihimäki, Hyvinkää, Hämeenlinna, Järvenpää, Valkeakoski

An honest, calm, and empathic gentleman who always has a twinkle in his eye. Jusa doesn’t make a number of himself, and maybe that’s exactly why everyone thinks he’s a great guy!

Jusa Valvanto

Sales Consultant

+35850 382 9518 jusa.valvanto@fourreasons.fi
Kalle Kuvaja

Sales Director

A charismatic and polite gentleman whose smile always brightens your mood. A solution-oriented and encouraging sales leader with an ear to lend who exudes kindness.

Kalle Kuvaja

Sales Director

+35840 731 6968 kalle.kuvaja@fourreasons.fi
Leila Rantala

Sales Consultant Districts: Rauma, Uusikaupunki, Pori, Laitila, Loimaa, Somero, Vammala

A pleasant and easy-going conversationalist who is prompt and efficient. With a great diversity on her plate, you are sure to get the best food recipes from Leila.

Leila Rantala

Sales Consultant

+358400 499 463 leila.rantala@fourreasons.fi
Mauno Ulvila

Sales Consultant Districts: Kokkola, Seinäjoki, Parkano, Kankaanpää, Southern and Central Ostrobothnia

A reliable and precise gentleman, and the teddy bear of the group. Mane makes sure that everything is precisely as it should be.

Mauno Ulvila

Sales Consultant

+358400 494 636 mauno.ulvila@fourreasons.fi
Mika Saartila

Sales Consultant Districts: Pirkanmaa

An exact Salesman, with a capital S, who stays true to his word. An honest and fair guy with a great sense of humor who is always there to brighten up your day.

Mika Saartila

Sales Consultant

+35845 344 4204 mika.saartila@fourreasons.fi
Panu Aho

Sales Consultant Districts: Kuopio, Joensuu, Varkaus, Eastern Finland

A witty and kind man from Savo who enjoys traveling and being on the road. Panu can be spotted on the basketball court which is balanced by his active participation in spectator sports.

Panu Aho

Sales Consultant

+358503093020 panu.aho@fourreasons.fi
Pekka Paananen

Sales Consultant Alueet: Jyväskylä, Pieksämäki, Central Finland

This flying ace with a sense of humor who stands by his words can make you laugh even on your bad days. A genuine and mischievous colleague who is always in a good mood.

Pekka Paananen

Sales Consultant

+35845 112 4442 pekka.paananen@fourreasons.fi
Päivi Kokkonen

Sales Consultant Districts: Lahti, Kouvola, Lappeenranta, Imatra

A cheerful and sunny person with a twinkle in her eye who is always in a good mood. She gets excited about new things and takes others into consideration. Päivi’s laugh is contagious!

Päivi Kokkonen

Sales Consultant

+358400 811 500 paivi.kokkonen@fourreasons.fi
Titi Kekkonen

Sales Consultant Districts: Espoo, Vantaa

A people-oriented and empathic tiger mom who gets easily excited. Titi knows how to enjoy the small things in life and shares her happiness with others!

Titi Kekkonen

Sales Consultant

+35845 261 6019 titi.kekkonen@fourreasons.fi

Customer Service

Marika Hyökki

Telemarketing

A lively, precise, and genuinely helpful Customer service agent with a capital C. Charming Marika knows the products like the back of her hand, so customers can’t get better service over the phone than hers.

Marika Hyökki

Telemarketing

+358201 410 410 marika.hyokki@fourreasons.fi
Pia Lapiolahti

Four Reasons Shop / Telemarketing

A precise and quick-witted queen of the store who delights with her great sense of humor and expert customer service skills. Kind-hearted Pia also has an endless love for animals!

Pia Lapiolahti

Four Reasons Shop / Telemarketing

+358201 410 415 pia.lapiolahti@fourreasons.fi
Shan Hakala

Telemarketing

A fun and charming lioness whose smile can brighten up your day. A happy, cheerful, and friendly persona who is always ready help those in need.

Shan Hakala

Telemarketing

+358201 410 410 shan.hakala@fourreasons.fi