Inspiration

Hairstyle trends of summer 2021 – Check out Laura Aaltonen’s tips!

24.5.2021

Laura Aaltonen’s hair styling courses have long been super popular. The courses are also popular this spring; regardless of the…

Inspiration Products

The cause of oily hair can be found in your scalp | How to make your flat hair clean and voluminous

14.5.2021

An oily scalp is often to blame for flat and lifeless hair. Just like everyone else, we’ve had our fair…

Inspiration Products

A healthy scalp lays the foundation for healthy hair – 5 tips to treat your scalp

12.5.2021

Tired of having an itchy scalp? Or colleagues asking you if it’s snowing outside when you walk into the office…

Inspiration

The Dos & Don’ts of home dyeing – Read a hairdresser’s tips for coloring your hair at home!

4.5.2021

Forget the unfortunate attempts during your teenage years and warnings of your hairdresser! It is possible to succeed in home…

Inspiration

4 x the sweetest look of the year | Hair tutorials for the perfect 90s look

22.2.2021

It’s time to update hairstyles from the 90s to this decade. Are you looking for inspiration? Do you want to…

Inspiration

6 tips to treat your damaged and brittle hair

22.2.2021

Is your hair lackluster, brittle, or chemically treated? You are not alone. Damaged hair is a very common issue (even…

Inspiration

WHAT DOES YOUR PRODUCT SELECTION SAY ABOUT YOUR SALON?

15.2.2021

WHAT DOES YOUR PRODUCT SELECTION SAY ABOUT YOUR SALON? A salon’s product selection holds more significance than you’d initially think.…

Inspiration

A Proud Finn: the Original attitude means talking straight, sugar and sisu, the Finnish determination and grit.

21.12.2020

People say that Finns are the happiest people on Earth (on dark winter mornings I highly doubt this). Oh, the…

Collaboration Inspiration

Four Reasons ❤️ Saara Aalto

7.10.2020

We ask you to welcome the newest addition to our family: singing sensation Saara Aalto joins forces with us. We…

Inspiration Products

Top 3 most fabulous colors this fall – see the trendy tones for this season!

23.9.2020

Fall is the time for new beginnings when your hair also requires gentle treatment and refreshing after the summer. If…

Inspiration

Four Reasons Collection Dreamer | Autumn 2020 – It’s time to get creative with fall hair!

22.9.2020

Fall 2020 is a time for soul searching, self-discovery and empowerment. This fall is exceptional in every way, and people…

Inspiration

Four Reasons Pro Awards highlight the impressive skills of hairstyling professionals – see the winning images!

26.6.2020

To brighten up the unusual situation facing salons in the middle of the COVID-19 pandemic, Four Reasons organized a hair…