The global COVID-19 pandemic hit Finland in March 2020, causing an unprecedented state of emergency in our country as...
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Four Reasons Pro Awards highlight the impressive skills of hairstyling professionals – see the winning images!
26.6.2020
To brighten up the unusual situation facing salons in the middle of the COVID-19 pandemic, Four Reasons organized a...
Products
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Irritated? 4 reasons to choose a fragrance-free hair product line
27.5.2020
Say No to products that remain on the shelves week in week out. Say No to the customer who...
Collaboration Inspiration
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Fragrance-free wedding hairstyles are a positive surprise
26.5.2020
While weddings represent the fulfillment of a dream for many customers, the wedding hairstyle may turn into the worst nightmare...
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Good fragrances, bad fragrances? A fragrance-free hair salon experience as an alternative
27.4.2020
Finns are exceptionally sensitive to fragrances: almost one in three people say they experience symptoms if exposed to excessive...
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Sustainable development affects us all
27.4.2020
“Natural ingredients bring pleasure and strengthen us both internally and externally.” We are in the premises of Omnia, the...
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4 reasons to get interested in (certified) natural cosmetics
30.3.2020
The starting point for manufacturing natural cosmetics is that the ingredients used are as natural and sustainable sourced as...
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Bleach or lightening hair color?
27.3.2020
The first rays of spring sun are an annual sign of stocking up on bleach and updating your hair...
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The new, anticipated Four Reasons Optima shades!
25.3.2020
The Four Reasons Optima hair color line has been on the market for a year, and it has been received with...
News
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The hottest hairstyle this spring: assertive
23.1.2020
Spring 2020 hairstyles include strong influences from the 1960s. Hairstyles in the 60s showed great variation from the very...
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The most popular Color Mask in Finland is now Four Reasons Color Mask
28.10.2019
The most popular line of toning products in Finland, Color Mask, is moving under the Four Reasons brand in a colorful package, elegantly...
Products
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Four Reasons Nature – the choice of an environmentally aware consumer
21.10.2019
We visited factory where the Four Reasons Nature products are made. What kind of choices have to be made when producing professional-quality natural...
Four Reasons
Color Mask
Four Reasons Color Mask is an up-to-date selection of toning hair products that accentuate the color of your hair in a subtle or bold way. Their conditioning, vegan and pigment-rich composition extends the life of your hair color and keeps it intense.
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Color Mask Products
Four Reasons
Nature
Keep the nature close, by your side. Dance in the rain. Take your shoes off in the grass. Feel the wind in your hair. Four Reasons Nature has been developed to bring out your beauty in a natural way, with truly effective products. Nature combines freedom and the will to create a better tomorrow today.
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Four Reasons Nature Products
Uniquely yours
Four Reasons
Professional
You know yourself and what you like. You show your strengths and dare to be who you really are. You show your strengths and dare to reveal your feelings. We created Four Reasons Professional hair product line for you, because you deserve something uniquely wonderful. Pure premium, for you and your hair.
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