It’s time to update hairstyles from the 90s to this decade. Are you looking for inspiration? Do you want...
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New look, same attitude.
The new and improved Four Reasons Original is here!
Click it honey, you know you want to.
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Inspiration
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4 x the sweetest look of the year | Hair tutorials for the perfect 90s look
22.2.2021
Inspiration
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6 tips to treat your damaged and brittle hair
22.2.2021
Is your hair lackluster, brittle, or chemically treated? You are not alone. Damaged hair is a very common issue...
News
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Hairdo trends of 2021 – It’s all about being unique!
18.2.2021
Laura Aaltonen (@bylauracarita), the hairdo queen of Instagram, charms everyone with her fabulous skills. Laura’s expertise includes technical...
Inspiration
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WHAT DOES YOUR PRODUCT SELECTION SAY ABOUT YOUR SALON?
15.2.2021
WHAT DOES YOUR PRODUCT SELECTION SAY ABOUT YOUR SALON? A salon’s product selection holds more significance than you’d initially...
Products
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Home hair dye in a salon – does that make any sense?
12.2.2021
The words ‘home dye’ usually give professional stylists the chills. Not because they are afraid of losing their jobs...
News
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Four Reasons Collection SS21: NO FILTER
10.2.2021
Some are anticipating this year to be even worse than the last. You know, the year you’d all rather...
Inspiration
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A Proud Finn: the Original attitude means talking straight, sugar and sisu, the Finnish determination and grit.
21.12.2020
People say that Finns are the happiest people on Earth (on dark winter mornings I highly doubt this). Oh,...
News
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From the drawing board to the bathroom: the story of Four Reasons Original
1.12.2020
From the drawing board to the salon: the story of Four Reasons Original I know life can be wonderful,...
News
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Four Reasons Original: A style journey from the 90s to the present day #swipemystyle
6.11.2020
A new year kicks off with a new look. As changes often do, this made me a little melancholic...
Products
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Four Reasons Nature Moisture products won at the Nordic Natural Beauty Awards!
28.10.2020
Four Reasons Nature was awarded as the Best Hair Cosmetics Innovation in 2020 by the Finnish hair care professional...
Collaboration Inspiration
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Four Reasons ❤️ Saara Aalto
7.10.2020
We ask you to welcome the newest addition to our family: singing sensation Saara Aalto joins forces with us....
News Products
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Fabulous new trendy colors added to the popular Luxima Express tone range
28.9.2020
Four new hit colors join the all-time favorite Silverfox tone in the Four Reasons Luxima Express tone range: Pearl...
Color Mask Products
Four Reasons
Nature
Keep the nature close, by your side. Dance in the rain. Take your shoes off in the grass. Feel the wind in your hair. Four Reasons Nature has been developed to bring out your beauty in a natural way, with truly effective products. Nature combines freedom and the will to create a better tomorrow today.
Four Reasons Nature Products
Uniquely yours
Four Reasons
Professional
You know yourself and what you like. You show your strengths and dare to be who you really are. You show your strengths and dare to reveal your feelings. We created Four Reasons Professional hair product line for you, because you deserve something uniquely wonderful. Pure premium, for you and your hair.
Four Reasons Professional Products
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