People say that Finns are the happiest people on Earth (on dark winter mornings I highly doubt this). Oh,...
We love
the real you
Our story
New look, same attitude.
The new and improved Four Reasons Original is here!
Click it honey, you know you want to.
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News
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From the drawing board to the bathroom: the story of Four Reasons Original
1.12.2020
From the drawing board to the salon: the story of Four Reasons Original I know life can be wonderful,...
News
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Four Reasons Original: A style journey from the 90s to the present day #swipemystyle
6.11.2020
A new year kicks off with a new look. As changes often do, this made me a little melancholic...
Products
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Four Reasons Nature Moisture products won at the Nordic Natural Beauty Awards!
28.10.2020
Four Reasons Nature was awarded as the Best Hair Cosmetics Innovation in 2020 by the Finnish hair care professional...
Collaboration Inspiration
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Four Reasons ❤️ Saara Aalto
7.10.2020
We ask you to welcome the newest addition to our family: singing sensation Saara Aalto joins forces with us....
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Fabulous new trendy colors added to the popular Luxima Express tone range
28.9.2020
Four new hit colors join the all-time favorite Silverfox tone in the Four Reasons Luxima Express tone range: Pearl...
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New delicious trendy colors added to the Four Reasons Color Mask series
28.9.2020
As we all know, our Color Mask products work best as a team – the pigment-rich shampoo gives your...
Inspiration Products
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Top 3 most fabulous colors this fall – see the trendy tones for this season!
23.9.2020
Fall is the time for new beginnings when your hair also requires gentle treatment and refreshing after the summer....
Inspiration
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Four Reasons Collection Dreamer | Autumn 2020 – It’s time to get creative with fall hair!
22.9.2020
Fall 2020 is a time for soul searching, self-discovery and empowerment. This fall is exceptional in every way, and...
News
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The “new normal” of professional stylists – how the COVID-19 pandemic affected hair salons in Finland
31.7.2020
The global COVID-19 pandemic hit Finland in March 2020, causing an unprecedented state of emergency in our country as...
Inspiration
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Four Reasons Pro Awards highlight the impressive skills of hairstyling professionals – see the winning images!
26.6.2020
To brighten up the unusual situation facing salons in the middle of the COVID-19 pandemic, Four Reasons organized a...
Products
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Irritated? 4 reasons to choose a fragrance-free hair product line
27.5.2020
Say No to products that remain on the shelves week in week out. Say No to the customer who...
Four Reasons
Color Mask
Four Reasons Color Mask is an up-to-date selection of toning hair products that accentuate the color of your hair in a subtle or bold way. Their conditioning, vegan and pigment-rich composition extends the life of your hair color and keeps it intense.
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Color Mask Products
Four Reasons
Nature
Keep the nature close, by your side. Dance in the rain. Take your shoes off in the grass. Feel the wind in your hair. Four Reasons Nature has been developed to bring out your beauty in a natural way, with truly effective products. Nature combines freedom and the will to create a better tomorrow today.
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Four Reasons Nature Products
Uniquely yours
Four Reasons
Professional
You know yourself and what you like. You show your strengths and dare to be who you really are. You show your strengths and dare to reveal your feelings. We created Four Reasons Professional hair product line for you, because you deserve something uniquely wonderful. Pure premium, for you and your hair.
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