We’re living in an age where everything is personalized. From our playlists to our pizzas, it’s all about me,...
Join the rebellion.
Let’s break the narrow mold of beauty
one better hair day at a time.
Get to know usJoin the rebellion.
Let’s break the narrow mold of beauty
one better hair day at a time.
Get to know usBlog
Inspiration Products
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Four Reasons Professional Shots: Because Hair Deserves Its Own Cocktail Party
Inspiration Products
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The unsung Heroes of hair salons – furniture that keeps you ergonomic
Other than your artistry and creativity, you also spend long hours on your feet and perform repetitive tasks that...
Inspiration Products
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Understanding hair needs: moisturizing vs. structural repair
It’s vital to be able to identify your clients’ specific hair needs accurately. Understanding whether their hair requires moisturizing...
Inspiration Products
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Greasy scalp no more: dry shampoos and scalp care for fresh hair days
It’s no secret: maintaining a fresh and balanced scalp is crucial for achieving enviable hair. However, the persistent battle...
Inspiration Products
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The ultimate guide to scalp detox and deep cleansing
A healthy scalp is the key to gorgeous hair. Scalp detoxification and deep cleansing is the process of removing...
Inspiration Products
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Heat Protectants: The Essentials Every Hairdresser Needs
With all the heat-styling tools we (luckily) have today, protecting your clients’ hair is more important than ever. Let’s...
Inspiration Products
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Festival-ready hairstyles: unleash your inner glam
Festival season is coming, are we ready? It’s time to embrace the upcoming summer with captivating, beaded hairstyles that...
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A sleek low bun for graduation day
Graduation, certificate distribution day… a dear child has many names. The end of school starts the wonderful and long-awaited...
Products
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The great hairspray comparison: light, strong or super strong hold?
Oh, hairspray: the savior of Monday morning, the champion of static hold, and the party’s honored guest. What would...
News
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Sustainability report 2022 – Better well-being for hair salons
A visit to a hair salon always does good, both internally and externally – as anyone who has ever...
Education Products
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Tips for toning blonde hair
With Four Reasons colour lines, colouring hair is a piece of cake! You can create fantastic blonde results with...
Inspiration Products
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Educators’ favorite Four Reasons Professional products
We created the Four Reasons Professional hair product line for you because you deserve something uniquely wonderful. Our products...
Four Reasons
Color Mask
Four Reasons Color Mask is an up-to-date selection of toning hair products that accentuate the color of your hair in a subtle or bold way. Their conditioning, vegan and pigment-rich composition extends the life of your hair color and keeps it intense.
Color Mask Products
Four Reasons
Nature
Keep the nature close, by your side. Dance in the rain. Take your shoes off in the grass. Feel the wind in your hair. Four Reasons Nature has been developed to bring out your beauty in a natural way, with truly effective products. Nature combines freedom and the will to create a better tomorrow today.
Four Reasons Nature Products
Uniquely yours
Four Reasons
Professional
You know yourself and what you like. You show your strengths and dare to be who you really are. You show your strengths and dare to reveal your feelings. We created Four Reasons Professional hair product line for you, because you deserve something uniquely wonderful. Pure premium, for you and your hair.
