Four Reasons Nature was awarded as the Best Hair Cosmetics Innovation in 2020 by the Finnish hair care professional...
Four new hit colors join the all-time favorite Silverfox tone in the Four Reasons Luxima Express tone range: Pearl...
As we all know, our Color Mask products work best as a team – the pigment-rich shampoo gives your...
Fall is the time for new beginnings when your hair also requires gentle treatment and refreshing after the summer....
Fall 2020 is a time for soul searching, self-discovery and empowerment. This fall is exceptional in every way, and...
The “new normal” of professional stylists – how the COVID-19 pandemic affected hair salons in Finland
The global COVID-19 pandemic hit Finland in March 2020, causing an unprecedented state of emergency in our country as...
Four Reasons Pro Awards highlight the impressive skills of hairstyling professionals – see the winning images!
To brighten up the unusual situation facing salons in the middle of the COVID-19 pandemic, Four Reasons organized a...
Say No to products that remain on the shelves week in week out. Say No to the customer who...
While weddings represent the fulfillment of a dream for many customers, the wedding hairstyle may turn into the worst nightmare...
Finns are exceptionally sensitive to fragrances: almost one in three people say they experience symptoms if exposed to excessive...
Four Reasons Color Mask is an up-to-date selection of toning hair products that accentuate the color of your hair in a subtle or bold way. Their conditioning, vegan and pigment-rich composition extends the life of your hair color and keeps it intense.Read more
Color Mask Products
Keep the nature close, by your side. Dance in the rain. Take your shoes off in the grass. Feel the wind in your hair. Four Reasons Nature has been developed to bring out your beauty in a natural way, with truly effective products. Nature combines freedom and the will to create a better tomorrow today.Read more
Four Reasons Nature Products
You know yourself and what you like. You show your strengths and dare to be who you really are. You show your strengths and dare to reveal your feelings. We created Four Reasons Professional hair product line for you, because you deserve something uniquely wonderful. Pure premium, for you and your hair.Read more