We’re adding a new color line called Optima Liquids to the popular Four Reasons Optima color range. Four Reasons...
Join the rebellion.
Let’s break the narrow mold of beauty
one better hair day at a time.
Get to know usJoin the rebellion.
Let’s break the narrow mold of beauty
one better hair day at a time.
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Products
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Irritated? 4 reasons to choose a fragrance-free hair product line
Say No to products that remain on the shelves week in week out. Say No to the customer who...
Products
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Good fragrances, bad fragrances? A fragrance-free hair salon experience as an alternative
Finns are exceptionally sensitive to fragrances: almost one in three people say they experience symptoms if exposed to excessive...
Education Products
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This is how you choose the right bleach and succeed!
Bleaching hair is still very trendy. Our range of bleaches includes solutions for all the bleaching services of a...
Inspiration Products
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Spark up your blond hair with soft pastels – New spring shades added to the Color Mask line!
Are you familiar with Four Reasons Color Mask? Four Reasons Color Mask is your colored hair’s best friend. It...
Inspiration Products
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Must-haves for your color collection – toning Color Mask products belong in a hair salon
Toning products have many uses! What do your hair stylist colleagues use Four Reasons Color Masks for, what kinds...
Inspiration News
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The hottest hair trends for spring and summer 2023 – layered haircuts and bold colors!
Four Reasons DUETS Collection SS23 presents the hottest hair trends for this spring and summer. Layers as well as...
News Products
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Here are the best hair products of 2022!
Every year, various media outlets give awards to the best cosmetics products. Here are the best Four Reasons hair...
Inspiration Products
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CURLS, CURLS, CURLS! Four tips for enhancing your curls
Curls, coils, waves – you name it! All kinds of curls are equally lovely and need the right kind...
Inspiration Products
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A healthy scalp lays the foundation for healthy hair – 5 tips to treat your scalp
Tired of having an itchy scalp? Or colleagues asking you if it’s snowing outside when you walk into the...
Inspiration
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Why you should let a professional color your hair
After visiting a hair salon, have you caught yourself thinking: “I wish I always looked this refreshed!” Great hair...
Products
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Will you choose Optima, Luxima or both?
The Four Reasons Optima and Luxima color lines offer endless possibilities for the creative colourist to create the most...
Four Reasons
Color Mask
Four Reasons Color Mask is an up-to-date selection of toning hair products that accentuate the color of your hair in a subtle or bold way. Their conditioning, vegan and pigment-rich composition extends the life of your hair color and keeps it intense.
Color Mask Products
Four Reasons
Nature
Keep the nature close, by your side. Dance in the rain. Take your shoes off in the grass. Feel the wind in your hair. Four Reasons Nature has been developed to bring out your beauty in a natural way, with truly effective products. Nature combines freedom and the will to create a better tomorrow today.
Four Reasons Nature Products
Uniquely yours
Four Reasons
Professional
You know yourself and what you like. You show your strengths and dare to be who you really are. You show your strengths and dare to reveal your feelings. We created Four Reasons Professional hair product line for you, because you deserve something uniquely wonderful. Pure premium, for you and your hair.
