After visiting a hair salon, have you caught yourself thinking: “I wish I always looked this refreshed!” Great hair...
Join the rebellion.
Let’s break the narrow mold of beauty
one better hair day at a time.
Get to know usJoin the rebellion.
Let’s break the narrow mold of beauty
one better hair day at a time.
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Products
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Will you choose Optima, Luxima or both?
25.10.2022
The Four Reasons Optima and Luxima color lines offer endless possibilities for the creative colourist to create the most...
Products
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NEW! The perfect tool for grey coverage – Optima Total for professional use
7.2.2022
The Four Reasons Optima color product range has been developed based on hair stylists’ wishes, and it provides a...
Inspiration
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3 beautiful and easy hairstyles for special occasions: Could one of these be your new go-to style?
10.12.2021
Learning to do your hair for a special occasion can be a real pain, and many will end up...
Inspiration
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How to fix dry and rough hair at home: 4 + 1 tips for healthier hair
10.12.2021
Dry hair, the biggest hair issue (or at least the most persistent) of our time. Most of us have...
Inspiration Products
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Toning at home is worth the effort: Color Masks refresh your hair color between salon visits
29.11.2021
Why doesn’t hair dye tend to last in the hair? This is the eternal question that keeps our minds...
Events Inspiration
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Cover photos are for everyone! Say goodbye to homogeneous magazine imagery and read 8 fabulous stories
29.11.2021
Let’s fight against the standardized world of cover photos together! We joined Ina Mikkola in her Sweet Spot venue...
Inspiration News
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Get upside down: Hair trends of autumn 2021 break rules
11.10.2021
Think about what would make you happy right now. Do that, instead of doing what you should. The hair...
Inspiration Products
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Four Reasons Nature Styling is here: watch the tutorials and fall in love with delicious novelties!
29.9.2021
How many natural cosmetic products does it take to protect your hair against the heat of styling tools and...
News
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4 Reasons to pamper your hair with certified natural cosmetics
16.9.2021
Natural cosmetics have found their way into Finnish bathrooms and make-up bags with a bang. What’s the all hype...
News
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Wonderful weirdness pampering day: frolics, pampering, and merry moments!
19.8.2021
In connection with the launch of the Original product line in the spring, we organized an Ihana outous (wonderful...
Inspiration
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You are sure to want to try these braids! Check out the most gorgeous braided hairstyles by Alina Aarnio a.k.a. @moonlightbraids
19.8.2021
Now is the perfect time to try new braided hairstyles that last long with a splash of hairspray, for...
Four Reasons
Color Mask
Four Reasons Color Mask is an up-to-date selection of toning hair products that accentuate the color of your hair in a subtle or bold way. Their conditioning, vegan and pigment-rich composition extends the life of your hair color and keeps it intense.
Color Mask Products
Four Reasons
Nature
Keep the nature close, by your side. Dance in the rain. Take your shoes off in the grass. Feel the wind in your hair. Four Reasons Nature has been developed to bring out your beauty in a natural way, with truly effective products. Nature combines freedom and the will to create a better tomorrow today.
Four Reasons Nature Products
Uniquely yours
Four Reasons
Professional
You know yourself and what you like. You show your strengths and dare to be who you really are. You show your strengths and dare to reveal your feelings. We created Four Reasons Professional hair product line for you, because you deserve something uniquely wonderful. Pure premium, for you and your hair.
