Four Reasons News

Get inspired & learn


Four Reasons Tutorial: Mermaid Braid


Check tutorial for trendy Mermaid Braid! Finish the style with new Four Reasons Professional products.


Hair stylists tested Four Reasons Optima for the first time – read their experiences & comments!


Before the official launch, we invited hair stylists to come to our studio to try Optima on real models over a few days in Helsinki. We wanted to hear what stylists thought about our latest innovation!


Four Reasons Professional – pure premium, for you and your hair


You know yourself and what you like. You show your strengths and dare to be who you really are. We created Four Reasons Professional product line for you, because you deserve something uniquely wonderful.


How to recycle all of our products used in salon work


We choose recyclable packaging materials, use appropriate packaging symbols and communicate ways to help people responsibly use and recycle our products. See how to recycle all of our products used in salon work.


From wishes to reality: Optima is here!


We interviewed our educator Harri Paananen about the recently launched Optima hair color. Harri is also responsible for the product development of our technical product portfolio.