Four Reasons News

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Four Reasons Original: A style journey from the 90s to the present day #swipemystyle


A new year kicks off with a new look. As changes often do, this made me a little melancholic and…


Four Reasons Nature Moisture products won at the Nordic Natural Beauty Awards!


Four Reasons Nature was awarded as the Best Hair Cosmetics Innovation in 2020 by the Finnish hair care professional magazine…

Collaboration Inspiration

Four Reasons ❤️ Saara Aalto


We ask you to welcome the newest addition to our family: singing sensation Saara Aalto joins forces with us. We…

News Products

Fabulous new trendy colors added to the popular Luxima Express tone range


Four new hit colors join the all-time favorite Silverfox tone in the Four Reasons Luxima Express tone range: Pearl Jam,…

News Products

New delicious trendy colors added to the Four Reasons Color Mask series


As we all know, our Color Mask products work best as a team – the pigment-rich shampoo gives your hair…

Inspiration Products

Top 3 most fabulous colors this fall – see the trendy tones for this season!


Fall is the time for new beginnings when your hair also requires gentle treatment and refreshing after the summer. If…


Four Reasons Collection Dreamer | Autumn 2020 – It’s time to get creative with fall hair!


Fall 2020 is a time for soul searching, self-discovery and empowerment. This fall is exceptional in every way, and people…


The “new normal” of professional stylists – how the COVID-19 pandemic affected hair salons in Finland


The global COVID-19 pandemic hit Finland in March 2020, causing an unprecedented state of emergency in our country as well…


Four Reasons Pro Awards highlight the impressive skills of hairstyling professionals – see the winning images!


To brighten up the unusual situation facing salons in the middle of the COVID-19 pandemic, Four Reasons organized a hair…


Irritated? 4 reasons to choose a fragrance-free hair product line


Say No to products that remain on the shelves week in week out. Say No to the customer who is…

Collaboration Inspiration

Fragrance-free wedding hairstyles are a positive surprise


While weddings represent the fulfillment of a dream for many customers, the wedding hairstyle may turn into the worst nightmare of…


Good fragrances, bad fragrances? A fragrance-free hair salon experience as an alternative


Finns are exceptionally sensitive to fragrances: almost one in three people say they experience symptoms if exposed to excessive amounts…