Four Reasons Original: A style journey from the 90s to the present day #swipemystyle
6.11.2020
A new year kicks off with a new look. As changes often do, this made me a little melancholic and…
6.11.2020
A new year kicks off with a new look. As changes often do, this made me a little melancholic and…
28.10.2020
Four Reasons Nature was awarded as the Best Hair Cosmetics Innovation in 2020 by the Finnish hair care professional magazine…
7.10.2020
We ask you to welcome the newest addition to our family: singing sensation Saara Aalto joins forces with us. We…
28.9.2020
Four new hit colors join the all-time favorite Silverfox tone in the Four Reasons Luxima Express tone range: Pearl Jam,…
28.9.2020
As we all know, our Color Mask products work best as a team – the pigment-rich shampoo gives your hair…
23.9.2020
Fall is the time for new beginnings when your hair also requires gentle treatment and refreshing after the summer. If…
22.9.2020
Fall 2020 is a time for soul searching, self-discovery and empowerment. This fall is exceptional in every way, and people…
31.7.2020
The global COVID-19 pandemic hit Finland in March 2020, causing an unprecedented state of emergency in our country as well…
26.6.2020
To brighten up the unusual situation facing salons in the middle of the COVID-19 pandemic, Four Reasons organized a hair…
27.5.2020
Say No to products that remain on the shelves week in week out. Say No to the customer who is…
26.5.2020
While weddings represent the fulfillment of a dream for many customers, the wedding hairstyle may turn into the worst nightmare of…
27.4.2020
Finns are exceptionally sensitive to fragrances: almost one in three people say they experience symptoms if exposed to excessive amounts…