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Four Reasons News

Get inspired & learn

Inspiration Products

Top 3 most fabulous colors this fall – see the trendy tones for this season!

23.9.2020

Fall is the time for new beginnings when your hair also requires gentle treatment and refreshing after the summer. If…

Inspiration

Four Reasons Collection Dreamer | Autumn 2020 – It’s time to get creative with fall hair!

22.9.2020

Fall 2020 is a time for soul searching, self-discovery and empowerment. This fall is exceptional in every way, and people…

News

The “new normal” of professional stylists – how the COVID-19 pandemic affected hair salons in Finland

31.7.2020

The global COVID-19 pandemic hit Finland in March 2020, causing an unprecedented state of emergency in our country as well…

Inspiration

Four Reasons Pro Awards highlight the impressive skills of hairstyling professionals – see the winning images!

26.6.2020

To brighten up the unusual situation facing salons in the middle of the COVID-19 pandemic, Four Reasons organized a hair…

Products

Irritated? 4 reasons to choose a fragrance-free hair product line

27.5.2020

Say No to products that remain on the shelves week in week out. Say No to the customer who is…

Collaboration Inspiration

Fragrance-free wedding hairstyles are a positive surprise

26.5.2020

While weddings represent the fulfillment of a dream for many customers, the wedding hairstyle may turn into the worst nightmare of…

Products

Good fragrances, bad fragrances? A fragrance-free hair salon experience as an alternative

27.4.2020

Finns are exceptionally sensitive to fragrances: almost one in three people say they experience symptoms if exposed to excessive amounts…

Products

Sustainable development affects us all

27.4.2020

“Natural ingredients bring pleasure and strengthen us both internally and externally.” We are in the premises of Omnia, the Joint…

Products

4 reasons to get interested in (certified) natural cosmetics

30.3.2020

The starting point for manufacturing natural cosmetics is that the ingredients used are as natural and sustainable sourced as possible.…

Inspiration

Bleach or lightening hair color?

27.3.2020

The first rays of spring sun are an annual sign of stocking up on bleach and updating your hair lightening…

Products

The new, anticipated Four Reasons Optima shades!

25.3.2020

The Four Reasons Optima hair color line has been on the market for a year, and it has been received with great…

News

The hottest hairstyle this spring: assertive

23.1.2020

Spring 2020 hairstyles include strong influences from the 1960s. Hairstyles in the 60s showed great variation from the very sophisticated…