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Four Reasons News

Get inspired & learn

News

Cheers to a thousand Optima hairdressers!

19.9.2019

Four Reasons Optima hair color has been fantastically well received. Optima is now used in more than a thousand hair salons in Finland!

News

Stylists’ wishes come true with Four Reasons Professional

19.9.2019

Four Reasons Professional products have been designed to meet the demanding needs of hair professionals and they are made from high-quality, vegan ingredients.

News

Four Reasons Nature – Natural luxury

26.7.2019

Four Reasons Nature is luxury created for your hair by nature. It consists of certified natural cosmetics made in Finland.

News

Four Reasons defends your right to feel beautiful

26.7.2019

Read the story of Four Reasons growing from the ugly duck to a strong brand that wants to defend everyone’s right to feel beautiful.

Inspiration

Four Reasons Tutorial: Mermaid Braid

6.6.2019

Check tutorial for trendy Mermaid Braid! Finish the style with new Four Reasons Professional products.

Products

Hair stylists tested Four Reasons Optima for the first time – read their experiences & comments!

16.4.2019

Before the official launch, we invited hair stylists to come to our studio to try Optima on real models over a few days in Helsinki. We wanted to hear what stylists thought about our latest innovation!

News

Four Reasons Professional – pure premium, for you and your hair

29.3.2019

You know yourself and what you like. You show your strengths and dare to be who you really are. We created Four Reasons Professional product line for you, because you deserve something uniquely wonderful.

Inspiration

How to recycle all of our products used in salon work

21.3.2019

We choose recyclable packaging materials, use appropriate packaging symbols and communicate ways to help people responsibly use and recycle our products. See how to recycle all of our products used in salon work.

News

From wishes to reality: Optima is here!

25.1.2019

We interviewed our educator Harri Paananen about the recently launched Optima hair color. Harri is also responsible for the product development of our technical product portfolio.