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Four Reasons News

Get inspired & learn

Inspiration

A Proud Finn: the Original attitude means talking straight, sugar and sisu, the Finnish determination and grit.

21.12.2020

People say that Finns are the happiest people on Earth (on dark winter mornings I highly doubt this). Oh, the…

News

From the drawing board to the bathroom: the story of Four Reasons Original

1.12.2020

From the drawing board to the salon: the story of Four Reasons Original I know life can be wonderful, sad,…

News

Four Reasons Original: A style journey from the 90s to the present day #swipemystyle

6.11.2020

A new year kicks off with a new look. As changes often do, this made me a little melancholic and…

Products

Four Reasons Nature Moisture products won at the Nordic Natural Beauty Awards!

28.10.2020

Four Reasons Nature was awarded as the Best Hair Cosmetics Innovation in 2020 by the Finnish hair care professional magazine…

Collaboration Inspiration

Four Reasons ❤️ Saara Aalto

7.10.2020

We ask you to welcome the newest addition to our family: singing sensation Saara Aalto joins forces with us. We…

News Products

Fabulous new trendy colors added to the popular Luxima Express tone range

28.9.2020

Four new hit colors join the all-time favorite Silverfox tone in the Four Reasons Luxima Express tone range: Pearl Jam,…

News Products

New delicious trendy colors added to the Four Reasons Color Mask series

28.9.2020

As we all know, our Color Mask products work best as a team – the pigment-rich shampoo gives your hair…

Inspiration Products

Top 3 most fabulous colors this fall – see the trendy tones for this season!

23.9.2020

Fall is the time for new beginnings when your hair also requires gentle treatment and refreshing after the summer. If…

Inspiration

Four Reasons Collection Dreamer | Autumn 2020 – It’s time to get creative with fall hair!

22.9.2020

Fall 2020 is a time for soul searching, self-discovery and empowerment. This fall is exceptional in every way, and people…

News

The “new normal” of professional stylists – how the COVID-19 pandemic affected hair salons in Finland

31.7.2020

The global COVID-19 pandemic hit Finland in March 2020, causing an unprecedented state of emergency in our country as well…

Inspiration

Four Reasons Pro Awards highlight the impressive skills of hairstyling professionals – see the winning images!

26.6.2020

To brighten up the unusual situation facing salons in the middle of the COVID-19 pandemic, Four Reasons organized a hair…

Products

Irritated? 4 reasons to choose a fragrance-free hair product line

27.5.2020

Say No to products that remain on the shelves week in week out. Say No to the customer who is…