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Four Reasons News

Get inspired & learn

Inspiration

Why you should let a professional color your hair

24.11.2022

After visiting a hair salon, have you caught yourself thinking: “I wish I always looked this refreshed!” Great hair boosts…

Products

Will you choose Optima, Luxima or both?

25.10.2022

The Four Reasons Optima and Luxima color lines offer endless possibilities for the creative colourist to create the most stunning…

Products

NEW! The perfect tool for grey coverage – Optima Total for professional use

7.2.2022

The Four Reasons Optima color product range has been developed based on hair stylists’ wishes, and it provides a wide…

Inspiration

3 beautiful and easy hairstyles for special occasions: Could one of these be your new go-to style?

10.12.2021

Learning to do your hair for a special occasion can be a real pain, and many will end up booking…

Inspiration

How to fix dry and rough hair at home: 4 + 1 tips for healthier hair

10.12.2021

Dry hair, the biggest hair issue (or at least the most persistent) of our time. Most of us have suffered…

Inspiration Products

Toning at home is worth the effort: Color Masks refresh your hair color between salon visits

29.11.2021

Why doesn’t hair dye tend to last in the hair? This is the eternal question that keeps our minds occupied…

Events Inspiration

Cover photos are for everyone! Say goodbye to homogeneous magazine imagery and read 8 fabulous stories

29.11.2021

Let’s fight against the standardized world of cover photos together! We joined Ina Mikkola in her Sweet Spot venue and…

Inspiration News

Get upside down: Hair trends of autumn 2021 break rules

11.10.2021

Think about what would make you happy right now. Do that, instead of doing what you should. The hair trends…

Inspiration Products

Four Reasons Nature Styling is here: watch the tutorials and fall in love with delicious novelties!

29.9.2021

How many natural cosmetic products does it take to protect your hair against the heat of styling tools and air…

News

4 Reasons to pamper your hair with certified natural cosmetics

16.9.2021

Natural cosmetics have found their way into Finnish bathrooms and make-up bags with a bang. What’s the all hype about…

News

Wonderful weirdness pampering day: frolics, pampering, and merry moments!

19.8.2021

In connection with the launch of the Original product line in the spring, we organized an Ihana outous (wonderful weirdness)…

Inspiration

You are sure to want to try these braids! Check out the most gorgeous braided hairstyles by Alina Aarnio a.k.a. @moonlightbraids

19.8.2021

Now is the perfect time to try new braided hairstyles that last long with a splash of hairspray, for example,…