News Products

Here are the best hair products of 2022!

Every year, various media outlets give awards to the best cosmetics products. Here are the best Four Reasons hair products…

Inspiration Products

CURLS, CURLS, CURLS! Four tips for enhancing your curls

Curls, coils, waves – you name it! All kinds of curls are equally lovely and need the right kind of…

Inspiration Products

A healthy scalp lays the foundation for healthy hair – 5 tips to treat your scalp

Tired of having an itchy scalp? Or colleagues asking you if it’s snowing outside when you walk into the office…

Products

Will you choose Optima, Luxima or both?

The Four Reasons Optima and Luxima color lines offer endless possibilities for the creative colourist to create the most stunning…

Products

NEW! The perfect tool for grey coverage – Optima Total for professional use

The Four Reasons Optima color product range has been developed based on hair stylists’ wishes, and it provides a wide…

Inspiration Products

Toning at home is worth the effort: Color Masks refresh your hair color between salon visits

Why doesn’t hair dye tend to last in the hair? This is the eternal question that keeps our minds occupied…

Inspiration Products

Four Reasons Nature Styling is here: watch the tutorials and fall in love with delicious novelties!

How many natural cosmetic products does it take to protect your hair against the heat of styling tools and air…

Inspiration Products

Intensely dreamy hair color at home – How to avoid mistakes in using direct dye!

Are you dreaming of Tuuli’s colorful locks or a bold split dye? You can create a bright and intense tone…

News Products

Our favorite f-words: fabulous, fierce, and functional, but what else does Four Reasons have to offer?

We take our role as a beauty industry rebel seriously, and we know that it is our responsibility to act…

Products

The great hairspray comparison: light, strong or super strong hold?

Oh, hairspray: the savior of Monday morning, the champion of static hold, and the party’s honored guest. What would we…

Products

Natural favorites for different types of hair – 4 x gentle natural shampoos

The rustling of the rapids, scent of the coniferous forest, the freshly cut lawn, and the summer flower bed. If…

Inspiration Products

Color Mask Vs. Color Mask Intense – Which will you choose?

Four Reasons Color Mask toning products are familiar and safe products that maintain your hair color and makes it vibrant.…