Inspiration News
Get upside down: Hair trends of autumn 2021 break rules
11.10.2021
Think about what would make you happy right now. Do that, instead of doing what you should. The hair trends…
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4 Reasons to pamper your hair with certified natural cosmetics
16.9.2021
Natural cosmetics have found their way into Finnish bathrooms and make-up bags with a bang. What’s the all hype about…
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Wonderful weirdness pampering day: frolics, pampering, and merry moments!
19.8.2021
In connection with the launch of the Original product line in the spring, we organized an Ihana outous (wonderful weirdness)…
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Our favorite f-words: fabulous, fierce, and functional, but what else does Four Reasons have to offer?
18.8.2021
We take our role as a beauty industry rebel seriously, and we know that it is our responsibility to act…
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Hairdo trends of 2021 – It’s all about being unique!
18.2.2021
Laura Aaltonen (@bylauracarita), the hairdo queen of Instagram, charms everyone with her fabulous skills. Laura’s expertise includes technical hairdos that…
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Four Reasons Collection SS21: NO FILTER
10.2.2021
Some are anticipating this year to be even worse than the last. You know, the year you’d all rather forget……
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From the drawing board to the bathroom: the story of Four Reasons Original
1.12.2020
From the drawing board to the salon: the story of Four Reasons Original I know life can be wonderful, sad,…
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Four Reasons Original: A style journey from the 90s to the present day #swipemystyle
6.11.2020
A new year kicks off with a new look. As changes often do, this made me a little melancholic and…
News Products
Fabulous new trendy colors added to the popular Luxima Express tone range
28.9.2020
Four new hit colors join the all-time favorite Silverfox tone in the Four Reasons Luxima Express tone range: Pearl Jam,…
News Products
New delicious trendy colors added to the Four Reasons Color Mask series
28.9.2020
As we all know, our Color Mask products work best as a team – the pigment-rich shampoo gives your hair…
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The “new normal” of professional stylists – how the COVID-19 pandemic affected hair salons in Finland
31.7.2020
The global COVID-19 pandemic hit Finland in March 2020, causing an unprecedented state of emergency in our country as well…
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The hottest hairstyle this spring: assertive
23.1.2020
Spring 2020 hairstyles include strong influences from the 1960s. Hairstyles in the 60s showed great variation from the very sophisticated…
