Inspiration News

Get upside down: Hair trends of autumn 2021 break rules

11.10.2021

Think about what would make you happy right now. Do that, instead of doing what you should. The hair trends…

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4 Reasons to pamper your hair with certified natural cosmetics

16.9.2021

Natural cosmetics have found their way into Finnish bathrooms and make-up bags with a bang. What’s the all hype about…

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Wonderful weirdness pampering day: frolics, pampering, and merry moments!

19.8.2021

In connection with the launch of the Original product line in the spring, we organized an Ihana outous (wonderful weirdness)…

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Our favorite f-words: fabulous, fierce, and functional, but what else does Four Reasons have to offer?

18.8.2021

We take our role as a beauty industry rebel seriously, and we know that it is our responsibility to act…

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Hairdo trends of 2021 – It’s all about being unique!

18.2.2021

Laura Aaltonen (@bylauracarita), the hairdo queen of Instagram, charms everyone with her fabulous skills. Laura’s expertise includes technical hairdos that…

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Four Reasons Collection SS21: NO FILTER

10.2.2021

Some are anticipating this year to be even worse than the last. You know, the year you’d all rather forget……

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From the drawing board to the bathroom: the story of Four Reasons Original

1.12.2020

From the drawing board to the salon: the story of Four Reasons Original I know life can be wonderful, sad,…

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Four Reasons Original: A style journey from the 90s to the present day #swipemystyle

6.11.2020

A new year kicks off with a new look. As changes often do, this made me a little melancholic and…

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Fabulous new trendy colors added to the popular Luxima Express tone range

28.9.2020

Four new hit colors join the all-time favorite Silverfox tone in the Four Reasons Luxima Express tone range: Pearl Jam,…

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New delicious trendy colors added to the Four Reasons Color Mask series

28.9.2020

As we all know, our Color Mask products work best as a team – the pigment-rich shampoo gives your hair…

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The “new normal” of professional stylists – how the COVID-19 pandemic affected hair salons in Finland

31.7.2020

The global COVID-19 pandemic hit Finland in March 2020, causing an unprecedented state of emergency in our country as well…

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The hottest hairstyle this spring: assertive

23.1.2020

Spring 2020 hairstyles include strong influences from the 1960s. Hairstyles in the 60s showed great variation from the very sophisticated…