Get upside down: Hair trends of autumn 2021 break rules
11.10.2021
Think about what would make you happy right now. Do that, instead of doing what you should. The hair trends…
11.10.2021
Think about what would make you happy right now. Do that, instead of doing what you should. The hair trends…
16.9.2021
Natural cosmetics have found their way into Finnish bathrooms and make-up bags with a bang. What’s the all hype about…
19.8.2021
In connection with the launch of the Original product line in the spring, we organized an Ihana outous (wonderful weirdness)…
18.8.2021
We take our role as a beauty industry rebel seriously, and we know that it is our responsibility to act…
18.2.2021
Laura Aaltonen (@bylauracarita), the hairdo queen of Instagram, charms everyone with her fabulous skills. Laura’s expertise includes technical hairdos that…
10.2.2021
Some are anticipating this year to be even worse than the last. You know, the year you’d all rather forget……
1.12.2020
From the drawing board to the salon: the story of Four Reasons Original I know life can be wonderful, sad,…
6.11.2020
A new year kicks off with a new look. As changes often do, this made me a little melancholic and…
28.9.2020
Four new hit colors join the all-time favorite Silverfox tone in the Four Reasons Luxima Express tone range: Pearl Jam,…
28.9.2020
As we all know, our Color Mask products work best as a team – the pigment-rich shampoo gives your hair…
31.7.2020
The global COVID-19 pandemic hit Finland in March 2020, causing an unprecedented state of emergency in our country as well…
23.1.2020
Spring 2020 hairstyles include strong influences from the 1960s. Hairstyles in the 60s showed great variation from the very sophisticated…