Inspiration

The Dos & Don’ts of home dyeing – Read a hairdresser’s tips for coloring your hair at home!

4.5.2021

Forget the unfortunate attempts during your teenage years and warnings of your hairdresser! It is possible to succeed in home…

Products

Vibrant, beautiful hair color easily at home? This is how you choose the right shade!

4.5.2021

Hair coloring at home: a threat or a possibility? When you stick to small changes and choose a gentle and…

Inspiration

4 x the sweetest look of the year | Hair tutorials for the perfect 90s look

22.2.2021

It’s time to update hairstyles from the 90s to this decade. Are you looking for inspiration? Do you want to…

Inspiration

6 tips to treat your damaged and brittle hair

22.2.2021

Is your hair lackluster, brittle, or chemically treated? You are not alone. Damaged hair is a very common issue (even…

Inspiration

A Proud Finn: the Original attitude means talking straight, sugar and sisu, the Finnish determination and grit.

21.12.2020

People say that Finns are the happiest people on Earth (on dark winter mornings I highly doubt this). Oh, the…

News

Four Reasons Original: A style journey from the 90s to the present day #swipemystyle

6.11.2020

A new year kicks off with a new look. As changes often do, this made me a little melancholic and…

Collaboration Inspiration

Four Reasons ❤️ Saara Aalto

7.10.2020

We ask you to welcome the newest addition to our family: singing sensation Saara Aalto joins forces with us. We…

News Products

New delicious trendy colors added to the Four Reasons Color Mask series

28.9.2020

As we all know, our Color Mask products work best as a team – the pigment-rich shampoo gives your hair…

Inspiration Products

Top 3 most fabulous colors this fall – see the trendy tones for this season!

23.9.2020

Fall is the time for new beginnings when your hair also requires gentle treatment and refreshing after the summer. If…

News

The “new normal” of professional stylists – how the COVID-19 pandemic affected hair salons in Finland

31.7.2020

The global COVID-19 pandemic hit Finland in March 2020, causing an unprecedented state of emergency in our country as well…

Products

Irritated? 4 reasons to choose a fragrance-free hair product line

27.5.2020

Say No to products that remain on the shelves week in week out. Say No to the customer who is…

Products

Good fragrances, bad fragrances? A fragrance-free hair salon experience as an alternative

27.4.2020

Finns are exceptionally sensitive to fragrances: almost one in three people say they experience symptoms if exposed to excessive amounts…