28.10.2019
The most popular line of toning products in Finland, Color Mask, is moving under the Four Reasons brand in a colorful package, elegantly remodeled.
21.10.2019
We visited factory where the Four Reasons Nature products are made. What kind of choices have to be made when producing professional-quality natural cosmetics?
14.10.2019
The idea behind the color placement technique is to create contrast and strong, clear color segments that highlight the best…
19.9.2019
Four Reasons Optima hair color has been fantastically well received. Optima is now used in more than a thousand hair salons in Finland!
19.9.2019
Four Reasons Professional products have been designed to meet the demanding needs of hair professionals and they are made from high-quality, vegan ingredients.
26.7.2019
Four Reasons Nature is luxury created for your hair by nature. It consists of certified natural cosmetics made in Finland.
26.7.2019
Read the story of Four Reasons growing from the ugly duck to a strong brand that wants to defend everyone’s right to feel beautiful.
6.6.2019
Check tutorial for trendy Mermaid Braid! Finish the style with new Four Reasons Professional products.
16.4.2019
Before the official launch, we invited hair stylists to come to our studio to try Optima on real models over a few days in Helsinki. We wanted to hear what stylists thought about our latest innovation!
29.3.2019
You know yourself and what you like. You show your strengths and dare to be who you really are. We created Four Reasons Professional product line for you, because you deserve something uniquely wonderful.
21.3.2019
We choose recyclable packaging materials, use appropriate packaging symbols and communicate ways to help people responsibly use and recycle our products. See how to recycle all of our products used in salon work.
25.1.2019
We interviewed our educator Harri Paananen about the recently launched Optima hair color. Harri is also responsible for the product development of our technical product portfolio.
